Marketing Director

3 weeks ago


Moreton in Marsh, Gloucestershire, United Kingdom The Bamford Collection Full time

About the Role:

The Marketing Manager will report into our Group Director of Marketing & Communications. This is a unique role that offers the opportunity to lead marketing across the full breadth of Daylesford Organic, encompassing retail, hospitality, and ecommerce, while working closely alongside the other brands within the Bamford Collection.

Key Responsibilities:

  • Develop and implement strategic brand marketing plans to drive business growth, focusing on product and campaign marketing, partnerships, and retail marketing.
  • Manage the marketing calendar, encompassing key seasonal themes and launches, as well as supporting key activations for sister brands.
  • Lead integrated campaign management, working cross-functionally to ensure key marketing calendar moments are brought to life consistently and flawlessly across all channels and activation methods.
  • Develop and maintain brand guidelines and standards, monitoring brand perception and implementing strategies to enhance brand reputation.
  • Conduct market research to identify consumer trends, competitor activities, and market opportunities, and analyze data to inform marketing decisions.
  • Support the development and launch of new products, identifying key assets required for a successful launch and ensuring these are delivered on time.
  • Maximize footfall and build strong working relationships with farmshop teams to drive retail marketing success.
  • Identify potential brand partners who can drive brand awareness and enhance our brand positioning.
  • Support PR efforts by briefing the PR team on the marketing calendar and providing relevant assets and materials in a timely fashion.
  • Ensure the customer experience is best-in-class and consistent across all touchpoints, focusing on community management and customer experience.
  • Support B2B marketing efforts, providing marketing collateral for wholesale business partners to drive awareness, comprehension, and conversion into our brands.
  • Effectively manage the marketing budget, allocating resources optimally and negotiating costs to achieve the best value for the business.

Requirements:

  • 5+ years of experience in broad marketing roles.
  • Strong knowledge of marketing principles, strategies, and tactics.
  • Proficiency in market research and data analysis.
  • Solid understanding of branding and brand management.
  • Familiarity with digital marketing tools and techniques.
  • Knowledge of regulatory and ethical considerations in marketing.
  • Strong project management skills and attention to detail.
  • Creative thinking and problem-solving skills.
  • Senior stakeholder management.
  • Excellent written and verbal communication skills.
  • Ability to work in a fast-paced, dynamic environment.
  • A passion for food, farming, and sustainability.

Perks and Benefits:

  • Discounts on products, treatments, and dining experiences.
  • One paid day per year to volunteer with a charity of your choice.
  • Subsidized private medical insurance.
  • Pension scheme with company contributions.
  • Life assurance cover.
  • Mental health support through our Employee Assistance Programme.

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