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Deputy Boutique Manager

1 month ago

London, Greater London, United Kingdom Alaïa Full time
Boutique Performance and Sales Achievement:

As a Deputy Boutique Manager at Alaïa, you will be responsible for driving sales growth and achieving quarterly targets. You will work closely with the Boutique Director to develop and implement action plans, monitor sales performance, and provide regular reporting and analysis. Your goal will be to optimize boutique performance and profitability.

Team Management and People Development:

You will support the Boutique Director in managing the team, ensuring that staff is aware of targets and client experience best practices. You will communicate and motivate the team around the strategy and vision of the Maison, and support the annual performance management process. Your role will be to create a business-oriented approach and positive mindset in the boutique through team building and a supportive environment.

Client Development:

You will champion clienteling behaviors and ways of working among the team, driving a client-centric business. You will elevate client experience in-store and out-of-store, ensuring brand guidelines are met. You will define client retention, recruitment, and reactivation objectives with HQ and the Boutique Director, and leverage clienteling tools to achieve results. Your goal will be to report on ROI following clienteling and CRM actions implemented in-store, providing insight to unlock specific opportunities by store and client segment.

Boutique Operations and Administration:

You will be responsible for all group, Maison, and boutique policies, procedures, and guidelines to be applied in-store. You will monitor visual merchandising and displays to maintain brand image and boutique presentation. You will ensure compliance with sales, financial, and security procedures as outlined by the Maison, and supervise the boutique back office and administration. Your role will be to ensure the boutique is properly maintained and take corrective actions in accordance with Brand standards and guidelines.