Ecommerce Director

3 days ago

Manchester, United Kingdom Zachary Daniels Full time
Job Description

We are seeking an experienced Ecommerce Director to join our client, a premium ladieswear brand based in Greater Manchester. As a key member of the leadership team, you will play a pivotal role in driving business growth and expansion.

About the Company

Our client is a scale-up fashion brand with bold ambition for 2025. They are owner-led and committed to delivering exceptional results through innovation and collaboration.

About the Role
  • As Ecommerce Director, you will be responsible for driving sales, profitability, and website performance to support the company's ambitious growth targets. You will oversee the site's performance, focusing on increasing revenue, average order value (AOV), and conversion rates, while ensuring a seamless customer journey.
  • You will lead a cross-functional team, fostering a collaborative, customer-centric culture, while optimizing key ecommerce functions and working closely with the Finance, Product, and Brand Directors.
Key Responsibilities
  • Revenue and Profitability: Take ownership of the ecommerce performance at the point of purchase, ensuring profitability and achieving sales targets.
  • Team Leadership: Lead and inspire cross-functional teams in Ecommerce, Commercial Planning, and Performance Marketing.
  • Website Optimisation: Oversee visual merchandising, content, and user experience to drive conversions.
  • International Growth: Manage the localisation process for international stores, ensuring a tailored and high-quality customer experience across regions.
  • Analytics and CRO: Leverage data and Conversion Rate Optimisation (CRO) tools to generate insights, test hypotheses, and continually improve KPIs.
  • Stakeholder Collaboration: Act as the primary point of contact for all internal and external stakeholders relating to ecommerce and performance marketing.
  • Strategic Planning: Lead the development of ecommerce trading plans, promotional calendars, and campaigns aligned with key events and seasons.
  • Traffic Growth: Collaborate with digital agencies to identify innovative ways to drive and improve website traffic across various channels.

The ideal candidate will have proven experience leading ecommerce teams in a Direct-to-Consumer (D2C) environment, preferably within fashion. Strong analytical skills, with the ability to interpret both qualitative and quantitative data to inform decisions, are essential. A strong commercial acumen, with a focus on outcomes and revenue generation rather than just output, is also required. Experience motivating and managing teams to deliver large-scale, high-impact projects is necessary for success in this role. Estimated salary: £90,000 - £110,000 per annum.

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