CRM Strategy Manager

2 days ago


Fleet, United Kingdom Fynity Full time

Overview: Fynity is a leading SaaS organisation revolutionising how the world works. We're seeking a talented Junior CRM Executive to elevate our B2B marketing initiatives.

The Role: As a Junior CRM Executive, you'll be at the forefront of CRM strategy execution, ensuring seamless customer journey management and maximising sales potential. You'll work closely with sales and marketing teams to optimise campaigns, implement automation, and analyse performance metrics.

Key Responsibilities:

  • Develop and execute B2B CRM strategies, enhancing demand generation and pipeline growth.
  • Manage segmentation, targeting, and personalisation for lead nurturing and conversion.
  • Optimise email deliverability, list health, and engagement metrics.
  • Design automated workflows, including lead scoring and drip campaigns.
  • Align CRM initiatives with business goals, focusing on customer journey mapping and sales processes.
  • Analyse campaign performance using data-driven insights to refine strategies.
  • Collaborate on integrating CRM tools with marketing platforms to ensure unified processes.

Requirements: Proven experience in a senior CRM role with B2B marketing expertise. Familiarity with CRM tools like Microsoft Dynamics Marketing (a plus). Proficiency in managing bulk email campaigns and automation. Strong analytical skills for interpreting data and optimising performance. Collaborative mindset with sales alignment experience. Familiarity with A/B testing and customer analytics.

Benefits: Salary range £28,000 - £35,000 per annum, generous benefits package, and opportunities for career growth and development.


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