Junior CRM Specialist

2 days ago


Fleet, United Kingdom Fynity Full time

About the Role: We're seeking a talented Junior CRM Executive to join our dynamic team and drive B2B marketing initiatives forward. As a key member of our sales and marketing team, you'll be responsible for developing and executing CRM strategies to enhance demand generation and pipeline growth.

Responsibilities:

  • Develop and execute B2B CRM strategies, enhancing demand generation and pipeline growth.
  • Manage segmentation, targeting, and personalisation for lead nurturing and conversion.
  • Optimise email deliverability, list health, and engagement metrics.
  • Design automated workflows, including lead scoring and drip campaigns.
  • Align CRM initiatives with business goals, focusing on customer journey mapping and sales processes.

Requirements: Proven experience in a senior CRM role with B2B marketing expertise. Familiarity with CRM tools like Microsoft Dynamics Marketing (a plus). Strong analytical skills for interpreting data and optimising performance.

Benefits: Salary range £32,000 - £40,000 per annum, generous benefits package, and opportunities for career growth and development.

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