Digital Sales Director

2 days ago

Dewsbury, Kirklees, United Kingdom Elevation Recruitment Group Full time
Job Title: Digital Sales Director

Estimated Salary: £40,000 - £45,000 per annum

Job Overview:

We are looking for a results-driven Digital Sales Director to lead our ecommerce strategy and drive online sales growth. The ideal candidate will have experience in managing multiple ecommerce platforms, digital marketing, and conversion optimisation.

The Digital Sales Director will be responsible for developing and executing a comprehensive ecommerce strategy, managing day-to-day operations of 5 ecommerce websites, and working closely with cross-functional teams to ensure a seamless shopping experience.

Main Responsibilities:
  • Ecommerce Strategy & Development :
  • Create and implement a robust ecommerce strategy to drive online sales growth, increase customer retention, and enhance user experience.
  • Oversee the management of 5 ecommerce platforms, including product listings, pricing, promotions, and inventory management.
  • Ensure optimal website performance, usability, and responsiveness across devices through regular audits and improvements.
  • Digital Marketing & Acquisition:
  • Design, implement, and manage effective digital marketing campaigns, encompassing paid search (PPC), display ads, SEO, email marketing, and social media.
  • Analyse and report on key ecommerce metrics (traffic, conversion rates, revenue, etc.) to gauge the effectiveness of marketing efforts and inform strategic adjustments.
  • Collaborate with the content and creative teams to produce engaging, high-quality content that resonates with our target audience.
  • Customer Experience & Conversion Optimisation:
  • Enhance the customer journey through A/B testing, user data analysis, and analytics to boost website functionality, UX, and conversion rates.
  • Develop and manage an ecommerce roadmap aligned with business objectives and priorities.
  • Inventory, Logistics, and Vendor Management:
  • Synchronize with product teams and supply chain managers to maintain accurate and up-to-date inventory across all ecommerce platforms.
  • Monitor product availability, manage stock levels, and address any stock or shipping issues affecting customer satisfaction.
  • Foster strong relationships with third-party vendors (logistics providers and payment gateways) to ensure seamless order fulfillment and customer service.
  1. Analytics and Reporting: Utilize analytics tools (e.g., Google Analytics, Shopify, etc.) to track performance, identify trends, and generate reports on ecommerce KPIs (conversion rates, average order value, customer acquisition cost, etc.).
  2. Provide actionable insights from data analysis to enhance online sales, customer retention, and operational efficiency.

Qualifications and Skills:

  • Minimum 3-5+ years of experience in ecommerce management, digital marketing, or a similar role within a retail or consumer-focused environment.
  • A background within sports/ fashion

Technical Skills:

  • Proficiency in ecommerce platforms (e.g., Shopify, Magento, WooCommerce) and content management systems (CMS).
  • Hands-on experience with digital marketing channels, including SEO, PPC, email marketing, social media, and affiliate marketing.
  • Strong knowledge of web analytics tools (Google Analytics, Hotjar, etc.) and conversion optimisation strategies.
  • Data-driven mindset with the ability to analyse ecommerce performance metrics and make informed decisions.
  • Experience with A/B testing tools and techniques.

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