ASOS Brand Strategy Expert

2 weeks ago

London, Greater London, United Kingdom ASOS Full time

Brand Strategist Role at ASOS

At ASOS, we're looking for a skilled Brand Strategist to join our central Brand & Planning team. As a Brand Strategist, you'll play a pivotal role in shaping and advancing our brand globally. Your primary responsibility will be to develop and implement brand strategies that drive business growth and customer engagement.

Key Responsibilities:

  • Deliver Brand Strategies: Work closely with internal stakeholders to understand business challenges and develop brand strategies that address these challenges and resonate with our customer base.
  • Support Creative Delivery: Ensure that all creative and content teams are aligned with strategies, resulting in content that supports our brand identity.
  • Brand-Led Customer Moments: Identify opportunities and partnerships to enhance the ASOS brand and create unique customer experiences.
  • Forward Planning: Collaborate with the Senior Comms Planner to develop a comprehensive Marketing Calendar that aligns with ASOS messaging pillars, ensuring consistency and distinctiveness in our brand communications.
  • Competitor, Market, and Brand Tracking: Work with the Customer Marketing team to set the right brand targets and measure their effectiveness, while staying up-to-date with industry trends, research, and competitor activations.
  • Cross-Functional Collaboration: Foster strong relationships with internal and external senior stakeholders to ensure the successful execution of brand initiatives and campaigns.

Requirements:

  • Experience in brand strategy, preferably with a fashion, retail, or adjacent brand lens.
  • Proven track record of thriving in a complex, cross-functional marketing environment, with demonstrated leadership and presentation skills.
  • Demonstrated ability to successfully implement brand strategies and initiatives, focusing on driving measurable business impact.
  • A blend of creative and analytical thinking skills, with a proven ability to identify brand opportunities and measure their impact effectively.

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