Strategic Brand Development Manager

6 days ago


London, Greater London, United Kingdom ASOS Full time
Job Overview

We are seeking a highly skilled Strategic Brand Development Manager to join our team at ASOS. In this role, you will be responsible for shaping and advancing our brand globally.

About the Role

This is a pivotal position that requires a strong understanding of marketing strategies and their execution. As part of our central Brand & Planning team, you will work closely with internal stakeholders to deliver brand strategies that drive business growth and customer engagement.

Main Responsibilities
  • Brand Strategy Development: You will work with cross-functional teams to develop and implement brand strategies that align with our business objectives.
  • Supporting Creative Delivery: Collaborate with creative and content teams to ensure that all output supports our brand positioning and messaging pillars.
  • Customer Moments: Identify opportunities to enhance the ASOS brand through partnerships and initiatives.
  • Forward Planning: Work with the Senior Comms Planner to develop a comprehensive Marketing Calendar that ensures consistency and distinctiveness in our brand communications.
  • Competitor and Market Tracking: Stay up-to-date with industry trends, research, and competitor activations to inform our brand innovation and engagement strategies.
  • Cross-Functional Collaboration: Foster strong relationships with internal and external stakeholders to ensure successful execution of brand initiatives and campaigns.
Requirements
  • Experience in Brand Strategy, preferably with a fashion or retail background.
  • Proven track record of delivering brand strategies and initiatives that drive measurable business impact.
  • Demonstrated ability to successfully lead cross-functional teams and present ideas effectively.
  • A blend of creative and analytical thinking skills, with a focus on driving business results.
Benefits
  • Employee discount (hello ASOS discount)
  • ASOS Develops (personal development opportunities)
  • Employee sample sales
  • Access to LinkedIn learning materials
  • 25 days paid annual leave + celebration day
  • Discretionary bonus scheme


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