Marketing and Growth Lead
2 weeks ago
We are seeking a talented Product Marketing Manager to join our dynamic team in London. As a key member of the EMEA MarComms team, you will be responsible for developing and executing cohesive marketing strategies across our diverse range of products and solutions. This is an excellent opportunity for a middleweight product marketing professional to support the development of dentsu's products and solutions and activate them in market.
About the Job
In this role, you will work closely with our capability, products, partner, growth, and solutions teams to create go-to-market solutions. You will be responsible for increasing brand awareness and performance for all products and solutions across products, industry verticals, partners, and specialised practices. Your goal will be to deliver outstanding and profitable work for team clients via innovative and ambitious integrated content, partnership & sponsorship solutions, whilst managing a high performing team to do the same.
Key Accountabilities
• Develop and execute cohesive, consistent and engaging marketing strategies across our diverse range of products and solutions
• Drive brand awareness, enhance market positioning, and ensure alignment with business objectives that drive business growth across the EMEA region
• Work with the business, deliver product marketing materials that are consistent and align with our brand guidelines to help educate and sell products both internally and externally
• Support on trademark requirements working with our legal teams and the wider business
• Become the product expert partnering closely with pre-sales marketing and growth teams to identify key client challenges, audiences and target with appropriate content
What We Are Looking For
We are looking for a talented individual with extensive experience working within a marketing or product marketing capacity. You should have a commercial mindset with a history of delivering against stretching performance goals. Excellent commercial acumen and budget management experience are essential. Must be a team player but also able to work with limited day-to-day supervision. A keen eye for creativity and performance and data focus are also required.
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