Brand Marketing Director

4 weeks ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
Job Description

The Assistant Brand Manager for L'OR is a key role on one of our highest profile brands and part of our UK-wide Marketing team.

You will be responsible for executing the L'OR ATL & BTL activations, delivering innovation and renovation projects, supporting in-store activations as well as supporting the development & execution of our annual brand plan.

Working closely with cross-functional teams both internally & externally, you'll be exposed to the full marketing mix.

Key responsibilities

  • Develop and execute L'OR activations - ATL & BTL across TV, social, digital & shopper touchpoints.
  • Work closely with external creative, shopper and media agency partners to ensure brand consistency.
  • Champion the L'OR brand and category, working closely with local and global stakeholders.
  • Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of innovation & renovation projects.
  • Responsible for brand and portfolio performance tracking and analysis.
  • Support Shopper Marketing & Category Management JDE teams to ensure exceptional brand activation in-store & on shelf.
  • Manage the local marketing budget, tracking and reporting to ensure projects are delivered on time and to budget.
Requirements

Must have:

  • Previous Marketing experience, preferably FMCG.
  • Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints.
  • Strong data analysis and interpretation skills.
  • Excellent communication skills with track record of building strong relationships/collaboration.

Nice to have:

  • Assistant Brand Manager FMCG with 1-2 years experience.

Education:

  • Educated to degree level – Marketing/Business/Management desirable.
About JACOBS DOUWE EGBERTS

JACOBS DOUWE EGBERTS is a leading coffee and tea company with a rich history and a passion for creating amazing moments.

We are driven by our purpose of creating coffee to make amazing moments happen, and we are committed to becoming the most chosen coffee in the UK.

Our portfolio of over 50 brands includes leading household names such as L'OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.

We are part of JDE Peet's, the world's largest pure-play coffee and tea company, headquartered in The Netherlands.

Join us in our mission to become the most chosen coffee company, providing a coffee for every cup.



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