Customer Engagement Specialist

2 months ago


London, Greater London, United Kingdom Trinity Resource Solutions Full time
Job Summary

Trinity Resource Solutions is seeking a seasoned Brand Marketing Content Officer to spearhead our Loyalty and CRM marketing strategy across the UK & European business.

This is a pivotal role that requires a deep understanding of customer engagement and behaviour drivers, as well as experience with CRM marketing campaigns and processes.

The ideal candidate will have a proven track record of developing and implementing customer strategy and segmentation programmes, with a strong focus on personalisation and loyalty.

The salary for this role is $85,000 per annum, offering a competitive package for a talented professional.

Responsibilities
  • Loyalty Programme Development
    • Develop and execute a comprehensive loyalty programme that drives customer engagement, boosts retention, and maximises sales.
  • Target Audience Analysis
    • Analyse target audiences to inform loyalty programme development and ensure relevance to diverse customer segments.
  • CRM Strategy Execution
    • Execute CRM marketing plans, managing the project calendar and updating the overall promotional direction to drive programme success.
  • Collaboration with CRM Partner
    • Collaborate closely with the retained CRM partner to leverage expertise and drive programme effectiveness.
Requirements
  • Candidate Profile
    • A bachelor's degree in marketing or a related field, combined with significant experience in CRM marketing campaigns and processes.
  • Skills and Abilities
    • Excellent analytical and problem-solving skills, with the ability to interpret data and inform programme decisions.
    • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    • Experience with CRM tools and technologies, including campaign management and marketing automation software.
What We Offer

We provide a dynamic and supportive work environment, with opportunities for professional growth and development.

Our comprehensive benefits package includes health insurance, retirement savings, and paid time off, ensuring a healthy work-life balance.



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