Category Development Lead

3 days ago

Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
About Us
JACOBS DOUWE EGBERTS, a leading coffee and tea company, is looking for a skilled Category Development Lead to join our team. We are fueled by our purpose of creating coffee to make amazing moments happen.

In this role, you will play a pivotal link between Marketing and Sales as the Go-to-Market execution lead combining Category Development and Shopper Activation excellence within the Sales function. You will report directly to the Sales Director and work cross-functionally leading the implementation of the category strategy for JDE UK.

The estimated salary for this position is £60,000 - £80,000 per annum, depending on experience. This figure is based on industry standards and takes into account the location and requirements of the job.

Job Description
You will lead a team of 9 accountable for the development and amplification of our Brands at the point of purchase through Perfect Store initiatives, increased visibility, and first-class through-the-line execution aligned to our strategies in close collaboration with our Customers, Partners, Sales, and Marketing teams.
  • Work cross-functionally with the Consumer Insight team to develop our category vision and customer-specific category strategies, delivering long-term JDE strategic priorities to unlock growth in the category as identified in the AOP, Value Creation Plan, and Brand Plans.
  • Build highly collaborative relationships with key Senior external stakeholders (including Customer Experience Managers) to establish JDE as a key support partner and unlock untapped opportunities with our chosen retail partners.
  • Design and lead Perfect Store strategy and execution, using the monthly cycle to highlight category and sales performance issues and opportunities to maximise performance.
  • Develop an integrated Shopper Marketing strategy to deliver against key JDE objectives, bringing our brands to life in a distinctive way at the point of purchase to drive shopper preference.
  • Work with Marketing teams to develop and execute the annual brand activity & innovation plan, ensuring that we maximise all opportunities to drive 'through the line' impact and execution to support feature and ranging standout.
  • Establish robust analysis & evaluation tools for in-store activation plans to support NPD's and marketing initiatives using customer-specific data where possible.
  • Work to develop a leading-edge Category and Shopper Marketing team, ensuring capability development and compelling career pathing within the function and establishing a clear high-performing team that is fully engaged.
  • Work with the Sales Leadership Team (SLT) to develop overall functional capability and engagement, helping to ensure we build JDE as a partner of choice within our customer base and representing the voice of the shopper within all relevant business performance management processes.

Qualifications
This role would suit a graduate with extensive experience predominantly gained in Category Development, Buying, or Account Management or within a Data Agency role in FMCG:

  • Deep knowledge of UK retail shoppers and customers.
  • Experienced coach and line manager.
  • Experience of developing category strategies.
  • Proven at working in x-functional teams, especially across sales and marketing.
  • Marketing literate, able to navigate strategic consumer and brand strategy and executional, commercial detail to develop an integrated strategy.
  • Has knowledge of several information system tools (Nielsen, IRI, Kantar, Dunnhumby etc).
  • Able to work closely with numbers and break down complexity to deliver clear messaging.
  • Self-Motivated – highly disciplined.
  • Influencing skills – good impact presenting to senior management & customers and also credible with Account Managers.
  • Be accountable and have a drive to deliver results.
  • Be mobile and willing to travel.
  • Good knowledge of English.

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