Digital Data Analyst

4 weeks ago

Burton upon Trent, Staffordshire, United Kingdom Greene King Full time
About the Role

As a Digital Data Analyst at Greene King, you will play a vital role in supporting our digital teams to discover optimised and effective operations and platforms across 20+ brands and numerous channels. You will be responsible for establishing, updating, and optimising specific reporting solutions across various digital touchpoints, encompassing websites, apps, social platforms, CRM, and more, to generate an omnichannel perspective.

Key Responsibilities
  • Utilise reports and visualizations for effective communication of findings and insights to stakeholders, including executives, marketing teams, and relevant departments.
  • Collaborate with cross-functional teams to formulate and execute strategies for optimising digital channels.
  • Infuse a customer-centric focus into reporting and analysis to enhance customer experience and foster a customer-first approach across all digital channels.
  • Keep up-to-date with industry trends and developments in mobile app and digital analytics.
Requirements
  • Experience working as a Digital/ Web Analyst (ideally experience in Digital/ Web analytics or Customer reporting)
  • Strong problem-solving and critical thinking skills with a results-oriented mindset
  • Strong analytical skills with the ability to collect, organise, and analyse complex data sets
  • Experience using Google Analytics (GA4 preferably), GTM, Big Query, SQL, Microsoft Clarity/Hot Jar, and other similar tools
  • Knowledge of digital analytics, AB testing, and industry trends.
  • Experience in data visualisation and dashboard creation using tools like Looker Studio, Power BI or similar
  • Excellent communication skills, both written and verbal, with the ability to effectively communicate complex data insights to non-technical stakeholders
About Greene King

Greene King is the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.

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