Digital Data Analyst

3 weeks ago

Burton upon Trent, Staffordshire, United Kingdom Greene King Full time
About the Role

We are seeking a highly skilled Digital Data Analyst to join our team at Greene King, the country's leading pub company and brewer. As a Digital Data Analyst, you will play a vital role in supporting our digital teams to discover optimised and effective operations and platforms across 20+ brands and numerous channels.

Key Responsibilities
  • Establish, update, and optimize specific reporting solutions across various digital touchpoints, encompassing websites, apps, social platforms, CRM, and more, to generate an omnichannel perspective.
  • Utilise reports and visualizations for effective communication of findings and insights to stakeholders, including executives, marketing teams, and relevant departments.
  • Utilise a range of platforms (Google Analytics, Looker, Power BI, SQL etc) to combine data in order to tell the story and generate actionable insight to business challenges
  • Collaborate with cross-functional teams to formulate and execute strategies for optimising digital channels.
  • Infuse a customer-centric focus into reporting and analysis to enhance customer experience and foster a customer-first approach across all digital channels
  • Keep up-to-date with industry trends and developments in mobile app and digital analytics
What You'll Bring
  • Experience working as a Digital/ Web Analyst (ideally experience in Digital/ Web analytics or Customer reporting)
  • Strong problem-solving and critical thinking skills with a results-oriented mindset
  • Strong analytical skills with the ability to collect, organize, and analyse complex data sets
  • Experience using Google Analytics (GA4 preferably), GTM, Big Query, SQL, Microsoft Clarity/Hot Jar, and other similar tools
  • Knowledge of digital analytics, AB testing, and industry trends.
  • Experience in data visualization and dashboard creation using tools like Looker Studio, Power BI or similar
  • Excellent communication skills, both written and verbal, with the ability to effectively communicate complex data insights to non-technical stakeholders
About Us

Greene King is the country's leading pub company and brewer, with a 220-year history of creating great British hospitality. We have a 39,000-strong team who are the guardians of what's wholly British, the pub experience. Join us and be part of a business that's proud of its heritage and committed to pouring happiness into lives.

We offer a competitive salary, pension contribution, and a range of benefits, including:

  • 33 days holiday (including bank holidays) – with the opportunity to buy an additional 5 days
  • Discount of 33% for you and 15% for your loved ones on all of our brands
  • Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels
  • Refer a friend – earn a bonus for referring a friend who is placed in a new role
  • Retail discounts – receive up to 30% off at Superdrug, exclusive discounts with three mobile, and many more...
  • Life Assurance – up to 4 times your salary
  • Discounted Dental & Health Insurance
  • Free employee assistance program – mental health, well-being, financial, and legal support because you matter
  • The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career

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