Senior Marketing Strategist
5 days ago
The Senior Marketing Strategist will be responsible for delivering effective marketing management for a retail programme in the West Midlands. The role comes with a 12-month contract and potential to go permanent.
Key Responsibilities:
- Propose and develop marketing contributions to projects, including coordinating with creative teams and agencies.
- Design and launch marketing materials, such as physical posters, digital adverts, and CRM email journeys, in line with brand guidelines.
- Propose marketing success metrics and KPI tracking for projects, aligning with the Strategic Lead.
- Align customer journeys, from traffic generation strategies to customer experience and KPI tracking.
- Define and implement the events strategy, working closely with key stakeholders.
- Raise brand awareness externally and embed culture internally through engaging events and campaigns.
- Manage events budget and track ROI against event KPIs.
- Build relationships with event organisers and suppliers.
- Manage attendance at industry events and exhibitions.
- Work with the Brand Team and external agencies on supporting materials for events.
- Provide guidance on best practices and develop toolkits for business events.
- Coordinate merchandise for key events.
The successful applicant will have previous involvement in proposing, developing, and launching marketing projects, with experience working across cross-functional environments. 5+ years' experience in event planning and management is also required, including promoting B2B events, internally and externally, and event strategy planning.
What's on Offer:
A competitive salary of 47-55k per annum, plus benefits, hybrid working with 1 day office based, some UK travel with events, start ASAP, potential to go permanent.
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