Senior Marketing Program Manager

13 hours ago


Metropolitan Borough of Solihull, United Kingdom Michael Page (UK) Full time

A rewarding opportunity has arisen for an experienced Marketing Campaign Strategist to join our team at Michael Page (UK). This challenging role will involve leading the development and implementation of effective marketing strategies to drive business growth and raise brand awareness.

Responsibilities:

  • Develop and execute marketing plans to achieve business objectives, aligning with brand guidelines.
  • Collaborate with creative teams and agencies to design and launch engaging marketing campaigns.
  • Establish and track marketing success metrics and KPIs, ensuring alignment with stakeholder expectations.
  • Oversee the development of customer journeys, from traffic generation strategies to customer experience and KPI tracking.
  • Promote B2B events, both internally and externally, and lead the development of event strategies.
  • Manage events budgets and track ROI against event KPIs, ensuring optimal return on investment.
  • Nurture relationships with event organisers and suppliers, securing partnerships and collaborations.
  • Network with industry professionals at events and exhibitions, staying up-to-date with industry trends and best practices.
  • Support the Brand Team and external agencies on marketing materials for events, ensuring consistency and quality.
  • Provide expert guidance and training on best practices, developing toolkits for business events.
  • Coordinate merchandise for key events, enhancing the overall event experience.

To succeed in this role, you will require a strong background in marketing project management, with experience working across cross-functional environments. A minimum of 5+ years' experience in event planning and management is essential, including promoting B2B events, internally and externally, and event strategy planning.

What We Offer:

A highly competitive salary of £47,000 - £55,000 per annum, plus benefits, flexible working arrangements, UK travel for events, and potential for permanent employment.



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