Senior Campaign Activation Manager

4 weeks ago

Leeds, Leeds, United Kingdom Asda Full time
Job Title: Senior Campaign Activation Executive

About the Role:

We are seeking an experienced Senior Campaign Activation Executive to join our team in Leeds, delivering the Asda Sampling and Experiential programme. This is a permanent position with a competitive salary of up to £29K DOE, generous holiday package, private healthcare, and more.

Key Responsibilities:

  • Coordinate sampling and experiential campaign activation from brief to implementation.
  • Support project management and administration.
  • Own specific processes and drive process improvement.
  • Manage relationships with third-party suppliers and partners.

What You Will Be Doing:

Bring Ideas to Life: Take briefs for sampling and experiential activations in Asda, ensuring every detail is flawlessly executed.

Build Strong Partnerships: Collaborate with 3rd party suppliers and partner agencies in relation to delivery of sampling and experiential activations, maintaining stellar relationships that ensure seamless delivery of our activations.

Enhance Our Processes: Follow best practices while continuously seeking ways to refine and improve our campaign delivery processes.

Collaboration: Join forces with our internal teams across client relations, activation, staffing, and business intelligence to deliver smooth and impactful activations.

Organisation: Manage project plans for activities to ensure that tasks are completed ahead of deadlines to keep activities on critical path and manage detail across wider project plans including updating kit lists, timing plans, and risk registers.

Experience the Action: Visit stores to see activations in action, working closely with our event managers and brand ambassadors to identify challenges and drive continuous improvement.

Commercial Awareness: Track activity spend vs. budget on specific campaigns and activations.

Support Sales Initiatives: Assist with sampling and experiential-related sales queries, contributing your organisational skills to help drive success.

Contribute to Creative Briefs: Help develop inspiring briefs, from ideation to sourcing costs for materials, playing a crucial role in our proposals.

Key Experience Needed:

  • Experience in a similar marketing, events, or campaign activation role.
  • A logical thinker with an eye for detail.
  • Strong organisational skills.
  • Able to work under pressure and respond to last-minute briefs / requests that are often delivered on a short lead time.

Desired:

  • Retail or agency background within shopper marketing preferred but not essential.
  • Experience working within sampling, experiential, brand activation, or events preferred but not essential.
  • A creative flare, while also being pragmatic, and solutions-focused would be hugely advantageous in this role.

Benefits:

  • Salary: Up to £29K DOE base salary.
  • Health and Well-being: Prioritise your well-being with comprehensive private healthcare (this covers pre-existing medical condition, and you can add your family and spouse at a subsidised cost.) Option to buy private dental and other healthcare plans at a subsidised cost.
  • Generous Holiday Package: Recoup with 26 days of holiday plus bank holidays, extending by one day each year of service up to a generous 31 days.
  • Work-Life Balance: Take control of your work-life balance with the flexibility to buy and sell holiday days.
  • Pension Plan: Secure your future with a generous pension plan.
  • Corporate Social Responsibility: Engage in meaningful CSR initiatives with dedicated days for giving back to the community through charitable activities.

About Us:

CPM have won the Investors in People Gold award and place great importance on the training and development of our people. We work in a collaborative environment where great ideas and achievements are shared and celebrated. We believe diversity brings new thinking, which is at the heart of everything we do. We are working to set a standard for creating a culture of equity and belonging.

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