Senior CRM Campaign Manager
4 weeks ago
We are seeking a seasoned professional to lead our customer engagement strategy. As the Head of CRM Campaign Management, you will be responsible for driving the planning, execution, and optimization of CRM campaigns that enhance customer loyalty and maximize business impact. You will work closely with cross-functional teams to develop data-driven campaigns, ensuring personalized and seamless customer journeys across all touchpoints.
Key responsibilities include collaborating with commercial teams to ensure that their briefs are understood, prioritized, and efficiently planned for the potential return. You will also support the development of strategic approaches to answer commercial briefs, presenting to senior-level colleagues to gain buy-in.
Additionally, you will enhance our targeting and creative technology to deliver a top-tier customer experience across all channels. Working closely with our Head of CRM Strategy, you will deliver journeys & communications that add value to our customers.
Requirements include technical knowledge of databases, HTML, JAVA & Adobe Campaign/ESPs. You will be able to translate requirements into data, creative and activity briefs, ensuring clear communication between teams.
We offer a rewarding salary, pension, and bonus schemes. Our hybrid working model allows employees to work from home up to 80% of the time, with 20% of office time built in to ensure face-to-face collaborative team time. We also offer a pension package, income protection, and life assurance to safeguard your financial future.
We are a business that embraces change and progress. As a key member of our team, you will have the opportunity to develop your unique strengths and build a career that's right for you. We prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities.
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