Data Strategist
5 days ago
Unlock your potential in a dynamic and fast-paced environment as a Data Strategist - CRM Operations at Flutter UK & Ireland.
About the RoleWe're seeking an experienced Data Strategist to drive strategic use of data across our CRM operations. You'll focus on building targeted, effective, and efficient marketing, regulatory, and Safer Gambling communications to millions of customers across all Sky Betting & Gaming brands.
Key Responsibilities- Data-Driven Decision Making: Utilise Sky Betting and Gaming data to drive our CRM tools, building accurate and measureable data selections for marketing, regulatory, and safer gambling customer communications.
- Customer Journey Design: Collaborate with CRM Strategy, Communications, and Commercial Marketing teams to design innovative customer journeys.
- Campaign Optimisation: Work closely with the wider CRM & BI teams to identify areas to optimise campaign performance, drive customer engagement, and improve customer experience.
- Daily Campaign Planning: Deliver daily campaign plans using our existing suite of multi-channel, multi-stage, and multi-product campaign mechanics.
- Data Alignment: Work with our Data and Data Science teams to ensure we have all the data, models, and segmentation required to deliver our campaign plans.
- Commercial Brief Review: Support Senior Analysts in reviewing commercial briefs and championing opportunities to improve campaign performance through data capabilities.
- Motivated Team Player: Motivated and thrive on working in a dynamic and fast-paced team.
- Challenging Status Quo: Comfortable challenging and putting forth your own ideas.
- Articulate Communication: Articulate, team-player who can collaborate with multiple teams and communicate effectively.
- Logical Thinking: Inquisitive and enjoy finding solutions to problems.
- Attention to Detail: Logical thinker with strong attention to detail.
- CRM Expertise: Experience or knowledge of CRM, SQL, or Database Marketing.
- Bet & Gaming Industry Knowledge: Commercially aware, understand the Bet & Gaming industry and the products that SBG provide.
At Flutter UK & Ireland, we unite a dozen brands, hundreds of teams, and thousands of colleagues who build trusted entertainment for millions of customers every week. We're a global entertainment giant, and our UK & Ireland division is home to popular apps and games.
Your Benefits- €/£ 1,000 Learning Fund: Invest in your development with our learning fund.
- Twice-Yearly Bonus: Receive a guaranteed part of your bonus twice a year.
- Pension Contribution Scheme: Enjoy pension contributions towards your future security.
- Private Healthcare: Access private healthcare for you and your loved ones.
- Flexible Working: Choose flexible ways to work, balancing your personal and professional life.
- Access to Udemy Courses: Explore thousands of courses on Udemy to enhance your skills.
- Company Sharesave Scheme: Invest in our company's growth through the Sharesave Scheme.
- Volunteering Time: Enjoy 16 hours paid volunteering time per year to give back to your community.
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