Marketing Intelligence Strategist

1 month ago


Leeds, Leeds, United Kingdom William Hill PLC Full time

We are seeking a talented Marketing Intelligence Strategist to join our team at William Hill PLC.

About the Role

This is an exciting opportunity for a skilled professional to lead the development of next-generation marketing intelligence solutions. As a Marketing Intelligence Strategist, you will be responsible for creating and delivering new ways of working to meet the business's need for constant insight generation via Marketing Mixed Modelling (MMM).

You will help automate data collection and processing, modelling, and reporting efforts to deliver a pipeline of insights. Your responsibilities will include:

  • Creating and implementing MMM solutions whilst deploying and maintaining econometric models for different brands and markets
  • Maintaining project delivery to ensure fundamental questions are correctly addressed while working with internal stakeholders and external partners
  • Supporting the management team in delivering best-in-class internal MMM capabilities through cultivating a positive culture and environment for first-class econometrics coupled with team growth and development
  • Driving marketing efficiency and improvements through optimisation and scenario planning
  • Participating in building and maintaining marketing optimisation tools, interactive dashboards, and process automation required to build a best-in-class internal econometrics capability
What We Offer

As a Marketing Intelligence Strategist at William Hill PLC, you can expect a competitive salary range of £65,000 - £80,000 per annum, plus benefits including:

  • Hybrid working: Up to 80% remote work flexibility
  • Holiday entitlement: 25 days + 8 bank holidays + birthday off
  • Perks and discounts: Discounts at high-street retailers
  • Family Support: Industry-leading maternity and paternity leave and paid time off for caring responsibilities
  • Health & wellbeing: Tools and services for mental health, financial education, and gym discounts
  • Travel Card: Metro Card loan for convenient commuting
  • Healthcare: Comprehensive healthcare benefits or cash alternative
  • Pension package and life assurance: Financial security and peace of mind


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