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Programmatic Campaign Specialist

1 month ago

Leeds, Leeds, United Kingdom All In. Leeds. Full time

Programmatic Campaign Specialist

As a Programmatic Campaign Specialist at All In. Leeds., you will be responsible for overseeing the deployment of programmatic campaigns across 18 different DSPs in collaboration with our agency partners at Cadreon. This is a fantastic opportunity to step up and make programmatic your own, integrating with wider IPG Mediabrands colleagues and agencies, and learning about the role programmatic plays across wider digital marketing channels.

Key Responsibilities:

  • Lead the trafficking process of programmatic activity utilising Google Campaign Manager for ad serving, insights and analysis on performance levels
  • Help build awareness and knowledge of programmatic activity within the wider biddable media team
  • Establish strong relationships with wider client services Account Managers and other external stakeholders involved in your client accounts
  • Develop weekly, monthly and ad hoc client reports on performance and optimisation recommendations
  • Adhere to clients approval and inventory policies, and any other important media buying procedures or controls
  • Develop strong relationships with the wider Cadreon network in London and with 3rd party DSP / DMP providers
  • Keep up to date with the latest trends / and industry news in regards to programmatic / media buying activities