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Marketing Specialist

2 months ago

Leeds, Leeds, United Kingdom Intellect UK Group Limited Full time
Job Title: Marketing Specialist

We are seeking a talented Marketing Specialist to join our dynamic team at Intellect UK Group Limited.

About the Role:

  • Manage and optimise paid advertising campaigns across Google Ads and social media platforms.
  • Conduct keyword research, audience segmentation, and competitor analysis to inform strategy.
  • Develop compelling ad copy and optimise landing pages to enhance campaign performance.
  • Monitor and analyse campaign performance metrics, delivering actionable insights and client reports.
  • Continuously refine campaigns to improve CTRs, quality scores, and conversion rates.
  • Stay updated on the latest trends, tools, and algorithms in PPC and paid media.
  • Collaborate with internal teams to align campaigns with broader marketing strategies.

What We're Looking For:

  • Proven experience in managing PPC campaigns, preferably within an agency environment.
  • Strong knowledge of Google Ads, Google Analytics, and paid social platforms.
  • Analytical mindset with the ability to interpret performance data and make informed decisions.
  • Excellent written and verbal communication skills for crafting ad content and client updates.
  • Proactive, detail-oriented, and capable of managing multiple projects simultaneously.
  • Google Ads certifications or similar qualifications are a plus.

Why Choose Us:

  • A competitive salary of £30,000 per annum.
  • A hybrid working model, allowing flexibility between home and office.
  • A collaborative and supportive team environment in a creative marketing agency.
  • Opportunities for professional development and career progression.