Marketing Strategy Director

3 weeks ago


Chester, Cheshire, United Kingdom We Are Adam Full time
Job Description

We Are Adam is seeking a highly skilled Marketing Strategy Director to spearhead our client's marketing efforts and drive their next stage of growth. Our client is a fast-growing SaaS company that's transforming communication, data, and cyber security.

The ideal candidate will have proven experience in developing and executing marketing strategies that deliver measurable outcomes, working across all channels to unlock new opportunities and accelerate our client's success. The role requires a strong analytical mind, excellent communication skills, and the ability to present information effectively to senior management.

Key Responsibilities:

  • Develop and implement a robust marketing strategy that aligns with the company's objectives.
  • Gain in-depth insights into customer needs to guide the business in delivering services that enhance market share.
  • Lead marketing initiatives that boost brand visibility and drive lead generation.
  • Plan and manage the marketing budget, ensuring effective and efficient allocation of resources.
  • Cultivate strong, long-term relationships with the media and other stakeholders to enhance promotion of the company's products and services.

Requirements:

  • Degree in marketing, communications, or a related discipline.
  • Proven experience in a marketing role within the SaaS sector, Tech or Business to Business space.
  • Proven experience in conducting market research and analysis to shape marketing strategies and approaches.
  • Demonstrable experience in developing and expanding digital marketing channels, including social media (such as LinkedIn), email marketing, and search engine optimisation.
  • Strong analytical skills to assess and report on the impact of marketing activities.

Salary: £65,000 - £75,000 per annum, based on location and experience.


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