Digital Partnerships Director

2 weeks ago

London, Greater London, United Kingdom Sainsbury's Full time
Job Title: Digital Partnerships Director

Division/Dept: Digital Media, Nectar360

Location: Holborn Store Support Centre & Home

Reporting to: Offsite Digital Media & Trading Director

In a nutshell:

Nectar360's vision is to be the most powerful insight and data-led media services agency in the country, creating valuable relationships between the UK's favourite brands and their customers. Digital is a key and growing part of the Nectar360 business, receiving substantial investment to develop and take to market our digital media buying platform – the Digital Trading Platform (DTP). Through its powerful data assets Nectar360 can target and measure display, social and CTV campaigns, closing the loop on subsequent sales that have been driven instore and online. This capability is hugely sought-after by Nectar360 and FMCG/GM clients, agencies and our Nectar partners.

Key Responsibilities:

  • Manage relationships with external media companies and technology providers to develop and grow strategic partnerships.
  • Develop and implement a roadmap for success in offsite retail media, driving revenue growth and profitability.
  • Lead the evaluation of advertising technology vendors and partners, assessing their potential to enhance our advertising value proposition.
  • Identify and size opportunities across advertising channels and technologies, ensuring alignment with Nectar360's strategic goals.
  • Cultivate and manage relationships with key AdTech partners, including vendors that specialise in audience segmentation, measurement, identity solutions, and clean room technologies.
  • Drive the offsite media strategy for Nectar360, expanding partnerships with media platforms such as Google, Meta, Sky, Channel 4, and The Trade Desk.
  • Focus on driving revenue from existing media partnerships and developing new ones, ensuring we maximize investments from brands and agencies.
  • Collaborate with internal teams to refine our offsite media offering and define future strategy for offsite media.

Requirements:

  • Industry, commercial, and business development experience.
  • Strong understanding of upcoming industry changes and their impact on our propositions.
  • Proven experience in Digital Media space with strong, provable technical / data knowledge across a broad spectrum of media, including display, social media, video, and CTV.
  • Knowledge of media buying and evaluations (programmatic and direct buying, adtech and media evaluation).
  • Strong analytical, organisational, interpersonal, and influencing skills, together with the ability to work independently and work alongside many teams across the business.
  • Strong project management skills are required to plan and execute the development of existing and roll out of new partnerships.
  • Excellent verbal and written communication to promote the opportunity with internal and external stakeholders.
  • Understanding of, or experience of working with, FMCG and Retail clients.
  • Solid understanding of contracts, displaying strong commercial acumen and negotiating skills.

About Sainsbury's:

Sainsbury's is a leading retailer in the UK, with a strong focus on data-driven decision making and customer relationships. Our Nectar360 team is a key part of this strategy, working to develop loyalty programmes, turn amazing data into something that makes a difference, traditional media and digital. We're committed to being a truly inclusive retailer, welcoming colleagues from all backgrounds and providing opportunities for development and growth.

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