Customer Relationship Manager

2 months ago

London Area, United Kingdom GOAT Interactive Full time
About the Role

GOAT Interactive, a leading online gaming company, is seeking an experienced CRM Marketing Manager to oversee our customer relationship strategy across French-speaking markets. As a key member of our team, you will be responsible for developing and executing revenue-driving CRM marketing campaigns that position our brands as the top betting and casino products in their markets.

Key Responsibilities
  • Owning the CRM promotional and marketing campaign calendar for assigned countries
  • Collaborating with the CRM Director to plan and execute revenue-driving CRM marketing campaigns
  • Assisting with promotional design briefs to various departments and ensuring campaigns are fulfilled by relevant teams
  • Executing, analyzing, and reporting on campaign effectiveness through various data platforms
  • Working with the Business Intelligence team to analyze campaign and customer statistics
  • Regularly monitoring country-by-country performance data and devising ad-hoc and automated campaigns to maintain and increase market growth and customer value
  • Developing an in-depth understanding of activity from all customer value segments
  • Utilizing key data insights to help build new customer segments and ensure customers receive the right communication at the right time
  • Working with local teams and the Head of CRM to implement localized customer journeys from acquisition through to early life, retention, and reactivation
  • Performing marketing activities for the Premier Bet brand, including copywriting and campaign creation
  • Conducting competitor analysis and market development to enable Premier Bet and its associated brands to better the offering of their competitors
Requirements
  • Excellent verbal and written communication skills in French
  • Experience in the gambling/gaming industry
  • Data-driven with the ability to turn insights into actions and resolutions
  • Experience working with CRM platforms/tools
  • Experience in forecasting and costing campaign impact
  • Experience in implementing CRM campaign automation
  • Experience in planning and executing end-to-end campaigns
  • Experience implementing campaigns across the full customer lifecycle
  • Collaborative with the ability to adapt and work alongside multiple departments
  • Experience working with multiple stakeholders across different localized strategies
  • Quality project and time management skills
  • Strong communication skills
  • Ability to work dynamically and remotely
  • Good attention to detail and creativity
  • Ability to perform in a hybrid office/home working environment
Desirable Background
  • Interest in sports, especially football
  • Experience in competitor analysis and reporting
  • Experience in localizing content for foreign markets (preferably Africa)

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