Web Product Owner

2 months ago

Deeside, Flintshire, United Kingdom ConvaTec Full time
About the Role

The Web Product Owner is a key member of the marketing Centre of Excellence, responsible for delivering improved customer experiences on the company website. This is a complex channel with significant omnichannel budget, and the successful candidate will be able to manage significant complexity and work with an ever-changing environment, with multiple stakeholders across the business.

Key Responsibilities
  • Deliver world-class customer experiences on the web, including development and measurement.
  • Measure and monitor website performance over time, with clear KPIs set and diagnostics analyzed to drive greater engagement and conversion.
  • Manage the backlog and prioritize work to ensure timely delivery of website workstreams.
  • Collaborate with cross-functional teams to deliver website workstreams, including digital services, sales force effectiveness, and business units.
  • Communicate the plan to business units and work with them to deliver the plan.
  • Own the roadmap and planning from 2025 onwards.
  • Implement A/B testing methodologies and user testing to optimize web journeys and user experience.
  • Stay current with industry trends and best practices in digital marketing and website best practice to ensure the company remains innovative and competitive.
  • Provide training and support to marketing and sales teams on the content management system and processes.
  • Collaborate with the IT department to ensure seamless integration and functionality of requirements platforms with other systems.
  • Acknowledge the autonomous ownership of the website channel direction/strategy and juggle this with day-to-day operational management.
  • Manage complex demand processes and push back where required, based on business value.
Requirements
  • Strong product and digital skills, with experience in medium to large matrix organizations through periods of transformation.
  • Marketing background (essential).
  • Med Tech or Pharma/Life Sciences experience (highly desirable).
  • Ability to translate complex technical language for a range of different non-technical audiences.
  • Passion for delivering high-quality experiences end to end.
  • Active encouragement of contributions from all team members, recognizing the value of their input when solving problems.
  • At least 8+ years of experience in website development and management.
  • Experience in replatforming websites.
  • Experience working with digital/IT in agile environments.
  • Good understanding of business value related to features and functions.
  • Outstanding communication, presentation, and leadership skills.
  • Sharp analytical and problem-solving skills.
  • Ability to effectively manage conflicting needs of stakeholders.
About You
  • Strong communicator with superior verbal and written English communication skills.
  • Resilient and influential, thriving on challenge and bringing colleagues along on the journey.
  • Curious connector, able to connect the dots across people, projects, and partners, creating new opportunities.
  • Strategic and business-focused, always considering the broader picture and perspective of others, activating the right plan based on a holistic understanding of the business challenge and business needs.
Education and Qualifications
  • Degree in Marketing, Life Sciences, or similar.
  • Experience in website management, feature development, and replatforming within an organization.
  • Experience in delivering great customer experiences.
  • Experience in data and comfortable using data to drive action.

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