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Loyalty CRM Specialist

2 months ago

London, Greater London, United Kingdom Harnham Full time
Job Title: Loyalty CRM Executive

A high-performing Loyalty CRM Executive is required to join our client's team on a 3-month contract to drive customer loyalty and engagement strategies.

About the Company:

Our client, a leading retailer, is seeking a highly organised and data-driven individual to enhance customer loyalty and retention.

The Role:

As the Loyalty CRM Executive, you will play a critical role in managing and optimising the company's customer loyalty program. You will be responsible for driving engagement and retention strategies through data-led CRM campaigns, ensuring customer satisfaction and growth.

Key Responsibilities:
  • Develop and execute CRM campaigns to increase customer loyalty and lifetime value.
  • Manage customer segmentation and database optimisation for targeted email and SMS marketing.
  • Analyse customer data and campaign performance to inform and refine strategies.
  • Collaborate with the marketing, data, and digital teams to ensure alignment and consistency across loyalty initiatives.
  • Support the creation of loyalty program content and communications that reflect the brand's tone of voice.
  • Track and report on CRM metrics and KPIs to ensure campaign effectiveness.
Key Requirements:
  • Proven experience in a CRM or loyalty marketing role, preferably within the retail or e-commerce sector.
  • Strong understanding of CRM platforms and data management tools.
  • Ability to analyse customer data and translate insights into actionable marketing strategies.
  • Excellent written and verbal communication skills.
  • Experience with email marketing and customer segmentation.
  • A proactive and detail-oriented approach, with the ability to manage multiple projects in a fast-paced environment.
Why Apply?
  • Competitive day rate of up to £150.
  • Hybrid working model with 2-3 days a week in the office, located in the exciting Westfield shopping centre.
  • Opportunity to work with a dynamic, innovative team and make a real impact on customer loyalty and engagement.