Marketing Operations Manager
1 day ago
We are seeking a highly motivated Brand Manager to join our team at Beauty Works. The successful candidate will be responsible for developing and implementing a comprehensive brand strategy, ensuring consistency across all platforms and driving growth through effective content marketing plans.
Key Responsibilities- Audit and update customer product content strategy to expand the addressable customer base.
- Ensure Beauty Works copy and branding assets are consistent across all channels.
- Deliver consumer product and educational content marketing plans, including collaboration with NPD on creating product marketing copy and defining unique selling points for customers.
- Support Professional Trade Sales team with sales presentations and maintain up-to-date professional sales brochures that align with the brand identity.
- Work closely with Education Manager to schedule shoots for the Education Hub and identify quick wins where there are content gaps in the product range.
- Provide brand marketing support for launches with new and existing retail partners across instore and online.
- Lead a team of three direct reports to prioritize workload, set campaign objectives, and measure brand activity effectiveness.
- Review brand investment impact across channels with CMO & Performance Marketing Manager and establish KPIs & continuous improvement roadmaps.
- Lead educational content and guest appearances in Beauty Works Tik Tok shop lives.
- Produce weekly, monthly, and trend reports with clear actionable takeaways or recommendations for growth or development.
- 5-7 years' experience in client-side Brand Marketing role.
- Content, Social & Influencer management experience essential.
- An enthusiasm for the Beauty Works brand, its communities, and popular culture.
- Proficient in PowerPoint & Excel and campaign & reporting.
- Excellent communicator able to provide clarity on priorities and set team direction for strategy.
- Ability to form good working relationships with internal teams and external clients.
- Project management skills and strong organisational skills.
- Foreign travel possibly required in this role.
- Comfortable leading influencer events and public speaking.
Estimated Salary: $80,000 - $120,000 per year
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