Brand Marketing Strategist

14 hours ago


Cheadle Hulme, Stockport, United Kingdom Beauty Works Full time
About the Role

We're looking for a skilled Brand Manager to drive our brand strategy and growth initiatives at Beauty Works. As a key member of our team, you'll develop and execute comprehensive brand plans, ensure cross-channel consistency, and lead content marketing efforts to engage our audience.

Main Responsibilities
  1. Conduct regular audits of our customer product content strategy to enhance our addressable customer base.
  2. Guarantee Beauty Works copy and branding assets align across all platforms.
  3. Design and implement consumer product and educational content marketing plans in partnership with NPD, focusing on product marketing copy creation and unique selling points identification.
  4. Collaborate with Professional Trade Sales team to create engaging sales presentations and maintain accurate professional sales brochures aligned with the brand identity.
  5. Work closely with Education Manager to plan Education Hub shoots and identify opportunities to fill content gaps in our product range.
  6. Provide brand marketing support for new and existing retail partner launches across both instore and online channels.
  7. Direct a team of three direct reports to prioritize tasks, set campaign objectives, and assess brand activity effectiveness.
  8. Assess the impact of brand investments across channels with CMO & Performance Marketing Manager and establish performance metrics & ongoing improvement roadmaps.
  9. Oversee educational content and guest appearances in Beauty Works Tik Tok shop lives.
  10. Prepare weekly, monthly, and trend reports offering actionable insights or recommendations for growth and development.
Requirements
  • Minimum 5-7 years' experience in a client-side Brand Marketing position.
  • Essential experience in Content, Social & Influencer management.
  • A genuine passion for the Beauty Works brand, its communities, and popular culture.
  • Proficiency in PowerPoint & Excel, as well as campaign and reporting skills.
  • Exceptional communication skills to clarify priorities and direct team strategy.
  • Able to build strong working relationships with internal teams and external clients.
  • Strong project management and organizational skills.
  • Possibly required to undertake foreign travel within this role.
  • Confident in leading influencer events and public speaking.

Salary Range: $80,000 - $120,000 per annum



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