Brand Marketing Strategist
14 hours ago
We're looking for a skilled Brand Manager to drive our brand strategy and growth initiatives at Beauty Works. As a key member of our team, you'll develop and execute comprehensive brand plans, ensure cross-channel consistency, and lead content marketing efforts to engage our audience.
Main Responsibilities- Conduct regular audits of our customer product content strategy to enhance our addressable customer base.
- Guarantee Beauty Works copy and branding assets align across all platforms.
- Design and implement consumer product and educational content marketing plans in partnership with NPD, focusing on product marketing copy creation and unique selling points identification.
- Collaborate with Professional Trade Sales team to create engaging sales presentations and maintain accurate professional sales brochures aligned with the brand identity.
- Work closely with Education Manager to plan Education Hub shoots and identify opportunities to fill content gaps in our product range.
- Provide brand marketing support for new and existing retail partner launches across both instore and online channels.
- Direct a team of three direct reports to prioritize tasks, set campaign objectives, and assess brand activity effectiveness.
- Assess the impact of brand investments across channels with CMO & Performance Marketing Manager and establish performance metrics & ongoing improvement roadmaps.
- Oversee educational content and guest appearances in Beauty Works Tik Tok shop lives.
- Prepare weekly, monthly, and trend reports offering actionable insights or recommendations for growth and development.
- Minimum 5-7 years' experience in a client-side Brand Marketing position.
- Essential experience in Content, Social & Influencer management.
- A genuine passion for the Beauty Works brand, its communities, and popular culture.
- Proficiency in PowerPoint & Excel, as well as campaign and reporting skills.
- Exceptional communication skills to clarify priorities and direct team strategy.
- Able to build strong working relationships with internal teams and external clients.
- Strong project management and organizational skills.
- Possibly required to undertake foreign travel within this role.
- Confident in leading influencer events and public speaking.
Salary Range: $80,000 - $120,000 per annum
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