Content Development Lead
9 hours ago
At Beauty Works, we're dedicated to delivering exceptional brand experiences that drive growth and engagement. We're currently seeking an experienced Brand Manager to join our team and lead our brand strategy and content marketing initiatives.
Key Accountabilities- Develop and execute a comprehensive brand strategy to drive growth and engagement.
- E nsure Beauty Works copy and branding assets are consistent across all platforms.
- Deliver consumer product and educational content marketing plans, including collaboration with NPD on creating product marketing copy and defining USPs for customers.
- Support Professional Trade Sales team with sales presentations and maintain up-to-date professional sales brochures that align with the brand identity.
- Work closely with Education Manager to schedule shoots for the Education Hub and identify quick wins where there are content gaps in the product range.
- Provide brand marketing support for launches with new and existing retail partners across instore and online.
- Lead a team of three direct reports to prioritize workload, set campaign objectives, and measure brand activity effectiveness.
- Review brand investment impact across channels with CMO & Performance Marketing Manager and set KPIs & continuous improvement roadmaps.
- Lead educational content and guest appearances in Beauty Works Tik Tok shop lives.
- Produce weekly, monthly, and trend reports with clear actionable takeaways or recommendations for growth or development.
- Minimum 5-7 years' experience in a client-side Brand Marketing role.
- Content, Social & Influencer management experience essential.
- An enthusiasm for the Beauty Works brand, its communities, and popular culture.
- Proficient in PowerPoint & Excel and campaign & reporting.
- Excellent communicator able to give clarity on priorities and set team direction for strategy.
- Ability to form good working relationships with internal teams and external clients.
- Project management skills and strong organisational skills.
- Foreign travel possibly required in this role.
- Comfortable leading influencer events and public speaking.
Salary: $80,000 - $120,000 per year
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