Product Marketing Director

21 hours ago


Cheadle Hulme, Stockport, United Kingdom Beauty Works Full time
About the Role

We are seeking an experienced Product Marketing Director to lead our product content strategy and grow our addressable customer base. The ideal candidate will have a strong background in brand marketing and be able to audit and update our customer product content strategy.

Key Responsibilities:

  • Audit and update customer product content strategy to grow addressable customer base.
  • E nsure Beauty Works copy and branding assets are consistent across all platforms.
  • Deliver consumer product and educational content marketing plans, including working with NPD team on creating product marketing copy and defining USPs for customers.
  • Support Professional Trade Sales team with sales presentations and ensure professional sales brochures are up-to-date and 'on-brand.'
  • Work closely with Education Manager to schedule shoots for the Education Hub and identify quick wins where there are content gaps in the product range.
  • Provide brand marketing support for launches with new and existing retail partners across instore and online.
  • Lead a team of three direct reports to prioritize workload, set campaign objectives, and measure brand activity effectiveness.
  • Review brand investment impact across channels with CMO & Performance Marketing Manager and set KPIs & continuous improvement roadmaps.
  • Lead educational content and guest appearances in Beauty Works Tik Tok shop lives.
  • Produce weekly, monthly, and trend reports with clear actionable takeaways or recommendations for growth or development.

Candidate Requirements:

  • 5-7 years' experience in client-side Brand Marketing role.
  • Content, Social & Influencer management experience essential.
  • An enthusiasm for the Beauty Works brand, its communities, and popular culture.
  • Proficient in Powerpoint & Excel and campaign & reporting.
  • Excellent communicator able to give clarity on priorities and set team direction for strategy.
  • Ability to form good working relationships with internal teams and external clients.
  • Project management skills and strong organisational skills.
  • Foreign travel possibly required in this role.
  • Comfortable leading influencer events and public speaking.

What We Offer:

$80,000 - $120,000 per year salary, competitive benefits package, and opportunities for career growth and development.


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