Ecommerce Specialist

2 weeks ago

Northampton, Northamptonshire, United Kingdom The ONE Group Ltd Full time
Job Description

About The ONE Group Ltd

We are a leading digital commerce company seeking a highly skilled Ecommerce Specialist to join our team. As a key member of our digital marketing team, you will be responsible for driving exceptional digital experiences for our customers.

Key Responsibilities

  • Understand and leverage the consumer journey from first click through all digital and physical touch points and develop methods to increase conversion rates.
  • Drive consumer growth through digital channels, in line with targets, including acquisition, conversion and retention and delivering incremental website revenue.
  • Enhance the website and 3rd party platforms (e.g Amazon), liaising with external suppliers, agencies and other departments.
  • Use data and analytics to enhance performance, and maximise results.
  • Improve key metrics such as CPA, ROAS, AOV, CTR, ATC.
  • Ensure the website connects with other systems efficiently and identify areas for improvement.
  • Work closely with the PR and comms team to ensure campaigns align.
  • Complement SEO work with targeted paid activity through PPC and display advertising, avoiding the acquisition of customers who are already buying through other channels.
  • Increase the consumer database and develop mechanics to encourage consumers to sign up.
  • Manage the email marketing process, including planning, briefing, amendments, testing, sign off and deployment, improving engagement and conversion.
  • Brief design team as needed for graphics and other digital assets.
  • Regularly report on performance against targets and opportunities for growth including web stats and other market data.
  • Acquire and present insight into e-commerce and digital marketing trends, keeping abreast of new and emerging strategies.
  • Competitor analysis where required, sharing details internally of other brand's digital activity.

Requirements

  • Previous ecommerce experience working within a B2C product led function.
  • Experience working with the Amazon platform and Shopify.
  • Demonstrable success in implementing digital marketing concepts, paid and organic social media management and best practices.
  • An understanding of SEO and PPC and how to report on performance using Google tools.
  • Experience working with email marketing tools and CMS systems e.g Hubspot, Klaviyo

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