Ecommerce Marketing Specialist

2 weeks ago

Northampton, Northamptonshire, United Kingdom The ONE Group Ltd Full time
About the Role

We are seeking a highly skilled Ecommerce Specialist to join our team at The ONE Group Ltd. As an Ecommerce Specialist, you will be responsible for driving exceptional digital experiences for our great B2C brand.

Key Responsibilities
  • Consumer Journey Management: Understand and leverage the consumer journey from first click through all digital and physical touch points and develop methods to increase conversion rates.
  • Digital Growth: Drive consumer growth through digital channels, in line with targets, including acquisition, conversion and retention and delivering incremental website revenue.
  • Website Optimization: Enhance the website and 3rd party platforms (e.g Amazon), liaising with external suppliers, agencies and other departments.
  • Data-Driven Decision Making: Use data and analytics to enhance performance, and maximise results.
  • Key Metric Improvement: Improve key metrics such as CPA, ROAS, AOV, CTR, ATC.
  • System Integration: Ensure the website connects with other systems efficiently and identify areas for improvement.
  • Campaign Alignment: Work closely with the PR and comms team to ensure campaigns align.
  • Paid Advertising: Complement SEO work with targeted paid activity through PPC and display advertising, avoiding the acquisition of customers who are already buying through other channels.
  • Email Marketing: Manage the email marketing process, including planning, briefing, amendments, testing, sign off and deployment, improving engagement and conversion.
  • Design Briefing: Brief design team as needed for graphics and other digital assets.
  • Performance Reporting: Regularly report on performance against targets and opportunities for growth including web stats and other market data.
  • Trend Analysis: Acquire and present insight into e-commerce and digital marketing trends, keeping abreast of new and emerging strategies.
  • Competitor Analysis: Competitor analysis where required, sharing details internally of other brand's digital activity.
Requirements
  • Ecommerce Experience: Previous ecommerce experience working within a B2C product led function.
  • Platform Experience: Experience working with the Amazon platform and Shopify.
  • Digital Marketing Skills: Demonstrable success in implementing digital marketing concepts, paid and organic social media management and best practices.
  • SEO and PPC Knowledge: An understanding of SEO and PPC and how to report on performance using Google tools.
  • Email Marketing Tools: Experience working with email marketing tools and CMS systems e.g Hubspot, Klaviyo.

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