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Marketing Director

2 months ago

Northampton, Northamptonshire, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Job Title: Head of Marketing

EMR | Specialist in Marketing Recruitment is seeking a seasoned marketing professional to lead our UK franchise group's marketing efforts.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies across all franchise brands, aligning with business objectives and sales pipelines.
  • Drive digital marketing initiatives, leveraging SEO, SEM, and marketing databases to boost lead generation and brand growth.
  • Lead a team of marketing managers, providing coaching and guidance to ensure alignment with the overall franchise strategy.
  • Analyze marketing ROI/ROAS, lead generation, and business outcomes to inform data-driven decisions.
  • Collaborate with leadership to implement strategies that enhance brand equity and sales pipelines.

Requirements:

  • 5+ years of experience in a similar role, with a strong background in customer acquisition and marketing.
  • Expertise in Google Ads and Google Analytics (GA4), with a solid understanding of PPC and SEO.
  • Excellent organizational, planning, and communication skills, with the ability to lead and manage a team.
  • Up-to-date knowledge of the latest digital marketing trends and tools.

What We Offer:

  • A competitive salary range of £90,000 - £100,000, complemented by a performance-based bonus and a generous benefits package.