Digital Commerce Specialist

1 week ago


Northampton, Northamptonshire, United Kingdom The One Group Full time
About The Role

We are seeking a highly skilled Ecommerce Trading Executive to join our team at The One Group. As a key member of our digital commerce team, you will be responsible for driving consumer engagement, conversion, and retention through exceptional digital experiences.

Key Responsibilities
  • Develop and implement strategies to enhance the consumer journey, leveraging data and analytics to maximize results.
  • Drive consumer growth through digital channels, including acquisition, conversion, and retention, and deliver incremental website revenue.
  • Collaborate with external suppliers, agencies, and departments to enhance the website and 3rd party platforms.
  • Use data and analytics to inform decisions and optimize performance, focusing on key metrics such as CPA, ROAS, AOV, CTR, and ATC.
  • Work closely with the PR and comms team to ensure campaigns align and complement SEO work with targeted paid activity.
  • Manage the email marketing process, including planning, briefing, amendments, testing, sign off, and deployment, to improve engagement and conversion.
  • Acquire and present insight into e-commerce and digital marketing trends, keeping abreast of new and emerging strategies.
  • Conduct competitor analysis and share details internally of other brand's digital activity.
Requirements
  • Previous ecommerce experience working within a B2C product-led function.
  • Experience working with the Amazon platform and Shopify.
  • Demonstrable success in implementing digital marketing concepts, paid and organic social media management, and best practices.
  • An understanding of SEO and PPC and how to report on performance using Google tools.
  • Experience working with email marketing tools and CMS systems, e.g., Hubspot, Klaviyo.

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