E-Commerce Director

3 weeks ago


Northampton, Northamptonshire, United Kingdom MacGregor Black Full time

Key Role in Driving Digital Growth

MacGregor Black is seeking a seasoned professional to lead the digital transformation of a leading Sports brand.

This strategic role will be responsible for developing and implementing a comprehensive digital roadmap, aligned with business objectives.

Key Responsibilities

  • Develop and execute a digital strategy that drives business growth and revenue.
  • Oversee all digital marketing campaigns, including search engine optimization, pay-per-click advertising, email marketing, and social media marketing.
  • Lead the design, development, and maintenance of the company website and other digital platforms.
  • Utilize data analytics to measure the effectiveness of digital campaigns and make data-driven decisions.
  • Manage and mentor a team of digital marketing and technology professionals.
  • Collaborate with internal stakeholders to ensure cohesive and integrated digital strategies.
  • Stay current with digital trends, emerging technologies, and best practices.
  • Optimize user experience and ensure consistency across all digital channels.
  • Develop and manage the digital marketing budget.

Requirements

  • 5+ years of experience in e-commerce and digital marketing.
  • Track record of developing and executing successful digital strategies.
  • Understanding of web analytics, search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content management systems.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and interpersonal skills.

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