Brand Management Specialist

4 weeks ago


Leeds, Leeds, United Kingdom Permanent Futures Full time
Job Description

Futures is working with a forward-thinking FMCG business with a diverse portfolio of brands recognized globally. You will collaborate with a dynamic team to develop and execute product marketing and NPD plans for the category and associated brands.

Key responsibilities include developing brand content and campaign plans, implementing and driving all marketing, advertising, and promotional activities. You will lead the development of shopper marketing and category management initiatives to deliver a successful shopper brand experience, own performance, identify opportunities, and drive business growth for the brands.

Core Responsibilities:
  1. Manage key product portfolios within the key brand range, contributing to NPD/EPD pipeline excellence.
  2. Work alongside the Senior Brand Manager to own performance, identify opportunities, and drive business growth for the brands.
  3. Develop brand content and campaign plans, implementing and driving all marketing, advertising, and promotional activities.
  4. Develop shopper marketing and category management initiatives to deliver the shopper brand experience at the point of purchase within the retail environment.
  5. Maintain brand integrity across all company marketing initiatives and communications of products.
  6. Continuously monitor marketing trends and keep a close eye on competitive products and activity in the marketplace – supported by the Category & Insights team.
  7. Support the Brand Team in the development and articulation of consumer insights, gaining understanding of their consumer, trends, and learning relevant tools and methodologies that set the foundation of marketing decisions.
  8. General data administration including updating and generating NPD documents.
  9. Generate and thoroughly proof-read product and marketing copy, checking, cross-referencing, and signing off packaging artworks.
  10. Manage annual brand marketing budget.
Requirements:
  1. Minimum of 1 year's experience working within a Marketing/Brand/Category role for an FMCG business is essential.
  2. Result-oriented and able to manage multiple projects simultaneously.
  3. A flexible, enthusiastic, and committed attitude.


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