Consumer Behaviour Analyst Leader
24 hours ago
We are looking for a Consumer Behaviour Analyst Leader to join our market and consumer insights team at JACOBS DOUWE EGBERTS. As a leader in this field, you will play a crucial role in driving our consumer-centric approach to brand building. With a strong portfolio of coffee brands and a commitment to growth, we are seeking an experienced professional to develop and implement research plans that inform business decisions.
The successful candidate will have a proven track record of delivering projects across various research methodologies, with significant relevant experience in FMCG marketing or research agencies. Strong analytical and storytelling skills, as well as confidence in presenting to large audiences, are essential for this role. A passion for consumer and shopper behaviour, strategic thinking, and ability to collaborate across teams will also be key assets.
We estimate the salary for this position to be around £70,000 - £90,000 per year, depending on experience.
Key Responsibilities:
- Develop and implement research plans to inform business decisions
- Collaborate with marketing teams to ensure alignment with business objectives
- Lead external agency partners and manage project delivery
- Drive consumer-centricity across the organisation
- Own mental availability tracking and reporting
- Stay up-to-date with latest macro and consumer trends
- Manage mystery shopping programme
Qualifications:
- Bachelor's or Master's degree in a relevant field
- Significant experience in FMCG marketing or research agencies
About Us:
JACOBS DOUWE EGBERTS is part of JDE Peet's, the world's largest pure-play coffee and tea company. Our purpose is to create coffee that makes amazing moments happen. We have a portfolio of over 50 brands, available in more than 100 markets worldwide.
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