Shopper Marketing Lead
6 days ago
We are seeking a highly skilled Shopper Marketing Lead to join our team at ADM. As a key member of our commercial team, you will be responsible for developing and executing shopper marketing strategies that drive business growth and customer engagement.
Key Responsibilities- Develop and implement shopper marketing strategies that align with business objectives and customer needs.
- Collaborate with cross-functional teams, including category and insights leads, brand teams, and external agencies, to ensure seamless execution of marketing plans.
- Build and maintain strong relationships with key customers, marketing, category, and sales teams, and their agencies, to drive business growth and customer satisfaction.
- Conduct market research and analysis to identify customer opportunities for activations and communications, and develop effective plans to capitalize on these opportunities.
- Plan and execute key campaigns for our brands, ensuring brand creative and messaging is translated across the shopper journey, and developing best-in-class shopper toolkits and campaign executions.
- Manage shopper budget for activation and ensure digital and performance marketing are integrated into all relevant campaign plans.
- Evaluate activities and ROI to ensure optimal return on investment.
- University degree in business, management, or marketing.
- 5+ years of shopper marketing experience, dealing with commercial teams, customers, and agencies.
- Previous experience in pet care or probiotics is advantageous.
- Proficient with Microsoft Office, with good presentation skills on PowerPoint.
- Shopper media articulate and understanding of measurement and analytics.
- Confident, articulate, numerate, analytical, and literate.
- Demonstrate ability to self-motivate and manage multiple priorities with strong attention to detail.
- Passion for building brands and executing brand activations across retailers.
ADM is a world-leading nutrition company that unlocks the power of nature to enrich the quality of life. We're a premier global human and animal nutrition company, delivering solutions today with an eye to the future. We're committed to attracting and retaining a diverse workforce and creating welcoming, truly inclusive work environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career.
We're proud to be an equal opportunity workplace and value diversity at our company to encourage a diverse range of perspectives, skills, experience, and knowledge within our business. If you feel this job is for you, unlock your potential and apply now online, informing us about your earliest possible entry date and salary expectation.
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