Growth Marketing Strategist

1 week ago

London, Greater London, United Kingdom Triptease Full time
About Triptease

At Triptease, we're revolutionising the hospitality industry by empowering hoteliers to increase direct bookings, optimise revenue, and enhance guest experiences.

We're seeking a passionate and results-driven Senior Growth Marketing Manager to join our Demand Generation team.

Your mission will be to drive awareness, engagement, and lead generation for Triptease.

Key Responsibilities:

  • Lead Demand Generation Initiatives: Own and execute campaigns from start to finish, driving brand awareness and generating high-quality leads.
  • Optimise Lead Generation Channels: Manage and refine our existing channels like email marketing, social media, SEO, and PPC. Explore and test new channels to expand our reach and improve ROI.
  • Drive Conversion Rates: Develop and implement strategies to increase conversion rates throughout the marketing funnel using A/B testing and data analysis.
  • Accelerate use of AI and Automation: Leverage automation platforms like Make.com to enhance our marketing efforts.
  • Leverage Data for Campaigns: Use first-party and third-party data to craft personalised and targeted marketing campaigns that resonate with our audience.
  • Implement ABM and Personalisation: Employ Account-Based Marketing tactics and hyper-personalisation to engage key accounts and specific audience segments.
  • Initiate New Projects: Proactively bring fresh ideas to the table and lead projects that introduce innovative concepts into our marketing mix.
  • Collaborate Cross-Functionally: Work closely with Sales, Customer Success, Product, Product Marketing, and Events teams to align marketing initiatives with company goals and enhance the overall customer experience.

Requirements:

  • 4+ years of experience in digital marketing roles preferably within a B2B environment.
  • High proficiency in HubSpot.
  • Familiarity with automation platforms like Make.com or similar.
  • Strong understanding of ABM tactics and hyper-personalisation.
  • Experience with multi-channel marketing strategies, including SEO, email, social media, paid media, content marketing, out-of-home, and direct mail.
  • Excellent analytical skills with a passion for data-driven decision-making.
  • Ability to work collaboratively across all functions of our business.
  • Proactive mindset with a track record of initiating successful projects.
  • Strong problem-solving skills and adaptability in a fast-growing environment.
  • Budget management experience.
  • Familiarity with generative AI tools.

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