Wholesale Account Manager Route to Market

4 weeks ago

Birmingham, Birmingham, United Kingdom Global Brands Ltd Full time
Job Title: Wholesale Account Manager Route to Market – Midlands

We are Global Brands Ltd, a leading independent drinks brand development business that owns, markets, and distributes a diverse collection of products across the RTD/RTS, spirits, soft drinks, and beer categories.

Our recipe for success involves spotting market trends early, understanding our customers' business goals and needs, and having expert buying, marketing, and sales teams.

At Global Brands, we are more than just beverages; our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.

Key Responsibilities:
  • Develop and maintain strong relationships with key on-trade accounts to drive sales and ensure long-term partnerships.
  • Implement and execute the sales strategy for the on-trade channel, aligning with the company's overall objectives.
  • Lead negotiations with key accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
  • Conduct market analysis to identify trends, competitor activity, and opportunities for growth within the on-trade sector.
  • Achieve or exceed sales targets for assigned accounts and territory, regularly reporting on performance and adjusting strategies as needed.
  • Provide exceptional customer service to key accounts, resolving any issues promptly and effectively.
  • Work closely with the marketing, supply chain, and other internal teams to ensure alignment and support for key account initiatives.
  • Prepare regular reports on sales performance, market conditions, and account activity, providing insights and recommendations to the On Trade Controller.
Requirements:
  • Commercial account management experience within the On Trade Drinks sector.
  • PC literacy including PowerPoint, Excel.
  • Experience of Salesforce would be advantageous.
What We Offer:
  • Competitive salary.
  • Performance-based annual bonus.
  • Company car or car allowance.
  • Enrolment into our health & wellbeing scheme.
  • 25 days holiday.
  • Pension.
  • Opportunities for career progression within the business.

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