Digital Marketing Specialist

3 weeks ago


HambleleRice, Hampshire, United Kingdom RYA Full time

Job Role: Digital Marketing Manager - FTC (Mat cover)

Salary: £35,000 - £40,000 per annum

Full Time: 35 hours per week, Monday-Friday

Location: Hamble (hybrid working)

We are seeking an experienced Digital Marketing Manager:

  • To coordinate, support and deliver the digital marketing strategy.
  • To ensure clear organisation and maximise club and membership messages across digital marketing channels.
  • To drive business objectives of new members, retention, increase awareness of RYA brand and general interest in our key messages.

Key Responsibilities:

  • Traffic generation
  • Social media platform coordination
  • Email platform management
  • Paid search and other Google tools management
  • Search engine optimisation
  • On site campaign management
  • Digital agency management
  • Marketing budget management
  • Content strategy coordination
  • Customer journey ownership
  • Analytics and reporting

Requirements:

  • Stakeholder management at a senior level
  • Email marketing management
  • Social media platform expertise
  • Content management and copywriting
  • Reporting and analytics
  • Digital marketing channel budget management
  • Team management
  • Awareness of online marketing trends


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