Digital Marketing Specialist
3 weeks ago
Job Role: Digital Marketing Manager - FTC (Mat cover)
Salary: £35,000 - £40,000 per annum
Full Time: 35 hours per week, Monday-Friday
Location: Hamble (hybrid working)
We are seeking an experienced Digital Marketing Manager:
- To coordinate, support and deliver the digital marketing strategy.
- To ensure clear organisation and maximise club and membership messages across digital marketing channels.
- To drive business objectives of new members, retention, increase awareness of RYA brand and general interest in our key messages.
Key Responsibilities:
- Traffic generation
- Social media platform coordination
- Email platform management
- Paid search and other Google tools management
- Search engine optimisation
- On site campaign management
- Digital agency management
- Marketing budget management
- Content strategy coordination
- Customer journey ownership
- Analytics and reporting
Requirements:
- Stakeholder management at a senior level
- Email marketing management
- Social media platform expertise
- Content management and copywriting
- Reporting and analytics
- Digital marketing channel budget management
- Team management
- Awareness of online marketing trends
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