Digital Marketing Strategist

2 weeks ago

HowdenleWear, Durham, United Kingdom PA Media Group Full time

About Us

PA Media Group is a leading portfolio of specialist media companies, spanning news, data, technology, marketing, and communications. Our flagship brand, PA Media, is the national news agency for the UK and Ireland, with a global presence.

We value Respect, Collaboration, Accountability, and Integrity, and strive to create an inclusive and engaging work environment.

About the Role

As the Performance Marketing Manager, you will develop and implement our performance marketing strategy, managing multi-channel paid marketing campaigns, optimising digital content for SEO, and ensuring accurate tracking and attribution.

This role offers an exciting opportunity to shape a new role and influence the group marketing strategy. You will find a supportive and positive culture where your contribution is valued, and which fosters innovation and creativity.

Key Responsibilities

  • Oversee day-to-day management of performance channels such as Google Ads and LinkedIn.
  • Manage and execute multi-channel paid marketing campaigns (PPC/Paid Search & Paid Social) to generate high-quality leads and implement remarketing activities.
  • Optimise digital content to enhance SEO and organic performance.
  • Keep marketing infrastructure updated to ensure accurate tracking and attribution aligned with business results.
  • Utilise analytics tools and tracking platforms to measure campaign performance, conduct post-campaign analysis, and report regularly to stakeholders.
  • Manage budgets and revenue forecasting to maximise marketing efficiency.

About You

To be successful in this role, you will have:

  • Proven marketing experience in a B2B environment.
  • Expertise in all paid media channels (PPC/Paid Search & Paid Social).
  • A track record in performance management with the ability to analyse data and report on marketing funnel performance.
  • Experience with Pardot, Salesforce, and Google Analytics (GA4).
  • Strong communication skills and confidence in dealing with stakeholders at all levels.

What We Offer

Alongside a competitive salary and bonus, we offer a comprehensive benefits package with a focus on well-being, including:

  • 5 weeks holiday (in addition to 8 public holidays)
  • Holiday purchase option
  • Enhanced pay for maternity, paternity, and adoption leave.
  • Company pension
  • Life Assurance (4x salary)
  • Wellbeing day
  • Volunteering day
  • Premium access to Calm App
  • Onsite Gym

Inclusion

We are working hard to ensure we provide an inclusive environment and as well as your skills and experience we're also focused on who you are and what else you can bring.

We recognise the importance of a healthy work life balance and positively encourage agile working. Typically, our standard arrangement involves working from home for one or two days per week.

We will do everything we can to support you during your application, if you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.

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