Digital Marketing Strategist

6 days ago

HowdenleWear, Durham, United Kingdom PA Media Group Full time

About Us

PA Media Group is a leading provider of specialist media solutions, encompassing news and information, data, technology, marketing, and communications. Our flagship brand, PA Media, is the national news agency for the UK and Ireland, with a global presence and a diverse portfolio of clients.

About the Role

We are seeking a highly skilled Performance Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing our performance marketing strategy, driving business growth through data-driven decision making.

Key Responsibilities

  • Develop and implement multi-channel paid marketing campaigns to generate high-quality leads and drive conversions.
  • Manage and optimize digital content to enhance SEO and organic performance.
  • Utilize analytics tools and tracking platforms to measure campaign performance and report regularly to stakeholders.
  • Manage budgets and revenue forecasting to maximize marketing efficiency.

About You

To be successful in this role, you will have:

  • Proven marketing experience in a B2B environment.
  • Expertise in all paid media channels (PPC/Paid Search & Paid Social).
  • A track record in performance management with the ability to analyze data and report on marketing funnel performance.
  • Experience with Pardot, Salesforce, and Google Analytics (GA4).

What We Offer

We offer a competitive salary and bonus, as well as a comprehensive benefits package, including:

  • 5 weeks holiday (in addition to 8 public holidays)
  • Holiday purchase option
  • Enhanced pay for maternity, paternity, and adoption leave
  • Company pension
  • Life Assurance (4x salary)
  • Wellbeing day
  • Volunteering day
  • Premium access to Calm App
  • Onsite Gym

Inclusion

We are committed to creating an inclusive environment and welcome applications from diverse candidates. We recognize the importance of work-life balance and offer flexible working arrangements to support our employees' needs.

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