Performance Marketing Strategist

2 months ago

HowdenleWear, Durham, United Kingdom PA Media Group Full time

About Us.

PA Media Group is a leading provider of specialist media solutions, encompassing news and information, data, technology, marketing, and communications. Our flagship brand, PA Media, is the national news agency for the UK and Ireland, with a global presence and a diverse portfolio of clients.

About the Role.

As the Performance Marketing Manager, you will be responsible for developing and executing our performance marketing strategy. You will oversee the management of multi-channel paid marketing campaigns, optimize digital content for search engine optimization (SEO), and ensure accurate tracking and attribution.

Key Responsibilities.

  • Oversee the day-to-day management of performance channels such as Google Ads and LinkedIn.
  • Manage and execute multi-channel paid marketing campaigns (PPC/Paid Search & Paid Social) to generate high-quality leads and implement remarketing activities.
  • Optimize digital content to enhance SEO and organic performance.
  • Keep marketing infrastructure updated to ensure accurate tracking and attribution aligned with business results.
  • Utilize analytics tools and tracking platforms to measure campaign performance, conduct post-campaign analysis, and report regularly to stakeholders.
  • Manage budgets and revenue forecasting to maximize marketing efficiency.

About You.

To be successful in this role, you will have:

  • Proven marketing experience in a business-to-business (B2B) environment.
  • Expertise in all paid media channels (PPC/Paid Search & Paid Social).
  • A track record in performance management with the ability to analyze data and report on marketing funnel performance.
  • Experience with marketing automation platforms, such as Pardot and Salesforce.
  • Strong communication skills and confidence in dealing with stakeholders at all levels.

What We Offer.

PA Media Group offers a comprehensive benefits package, including:

  • A competitive salary and bonus structure.
  • A comprehensive health insurance plan.
  • A retirement savings plan.
  • Generous paid time off and holidays.
  • Professional development opportunities.

Inclusion.

PA Media Group is committed to creating an inclusive and diverse work environment. We recognize the importance of a healthy work-life balance and offer flexible working arrangements to support our employees' needs.

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