Digital Marketing Manager

4 weeks ago


HambleleRice, Hampshire, United Kingdom RYA Full time
Job Title: Digital Marketing Manager

Join the Royal Yachting Association (RYA) as a Digital Marketing Manager on a fixed-term contract. We are seeking an experienced professional to coordinate, support, and deliver our digital marketing strategy.

About the Role:
  • Coordinate multiple digital marketing channels to ensure clear organization and maximize club and membership messages.
  • Develop and implement a digital marketing strategy to increase return on investment, reach, and engagement with our audiences.
  • Manage digital marketing channel budgets, both directly and indirectly through agencies.
  • Lead a team of three executives, coaching and mentoring them to deliver full potential.
  • Stay up-to-date with online marketing trends and best practices.
Key Responsibilities:
  • Traffic generation to deliver business objectives of new members, retention, increase awareness of RYA brand, and general interest in our key messages.
  • Social media platform ownership, responsible for activity coordination, supporting content creators, and providing best practice guidance.
  • Email platform ownership, responsible for email build, send, data management, and best practice.
  • Paid search and other Google tools ownership, managing budgets to deliver agreed targets.
  • Search engine optimization, working with technical and content teams to continually improve and optimize.
  • On-site campaign management for internal advertising and cross-business campaigns.
  • Digital agency management.
  • Marketing budget management, both direct budget and that of stakeholders around campaign activity.
  • Content strategy coordination, working with business stakeholders to develop content management processes and ensure a content and activity calendar is managed in collaboration with the PR Team.
  • Customer journey ownership for core deliverable activities, such as membership, renewals, and online sales.
  • Analytics and reporting of channel and site success to the wider business with regular established reporting and actionable decisions.
Requirements:
  • Stakeholder management at a senior level, establishing digital marketing within the business as a service function and delivery point.
  • Email marketing management, setting up creative, managing data, GDPR permissions, campaigning, and coordination.
  • Social media platform expertise across Instagram, Facebook, LinkedIn, and Twitter, with experience of scheduling tools such as Hootsuite.
  • Content management and copywriting, taking subject matter expert information and turning it into content to support campaigns and search strategy.
  • Reporting and analytics of channel and site success, through the use of Google Analytics.
  • Experience of managing digital marketing channel budgets, both directly and indirectly through agencies.
  • Awareness of online marketing trends and best practices.
What We Offer:
  • 33 days holiday, including public holidays pro rata.
  • Your Birthday Day off.
  • 10% RYA contribution to a Personal Pension Scheme.
  • Volunteering days.
  • Free charging point for electric vehicles while on working days at the office.
  • Free Life Insurance.
  • Discounts platform for retail, entertainment, holidays, and gym membership.
  • Social Events.
  • RYA Membership.


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