Category Marketing Specialist

1 week ago


Dungannon, United Kingdom Dunbia (UK) Full time
Category Marketing Analyst

We are seeking a highly motivated and career-minded individual to join our Retail Commercial department at Dunbia, Dungannon. As a Category Marketing Analyst, you will play a key role in identifying and developing opportunities for growth through ranging, merchandising, price, promotion, NPD, and marketing activities.

Key Responsibilities:
  • Work with key retailers to identify opportunities for growth and develop category strategies that deliver solutions and growth for our customers.
  • Deliver category insight and make recommendations for category strategies that drive business results.
  • Monitor industry sources to gather consumer insights and stay up-to-date on market trends.
  • Work closely with all departments to understand business priorities and develop and implement campaigns to support growth.
  • Analyse and interpret sales and market data to identify and understand consumer shopping behaviour and trends.
  • Provide category guidance and support to the NPD, technical, and commercial teams.
  • Research competitors to benchmark and identify best practice through weekly store visits and market research.
  • Build effective working relationships internally and externally to maximise existing and new business opportunities.
Requirements:
  • A relevant degree in marketing or business-related field.
  • Strong financial understanding and business acumen.
  • Excellent time management and prioritisation skills.
  • Strong communication and interpersonal skills.
  • Strong knowledge of Microsoft Office, particularly Excel and PowerPoint.
  • Good problem-solving abilities to deliver solutions.
  • Ability to work on own initiative and adapt to change in a fast-paced environment.
Benefits:
  • Discounted Staff Shop.
  • Subsidised Canteen.
  • Free Car Parking.


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