Senior Brand Marketing Strategist

1 week ago

London, Greater London, United Kingdom TFG London Full time
About The Role

We are seeking a results-driven Senior Brand Marketing Strategist to join our team at TFG London. This role will see you focus on developing and implementing press, influencer, and retail marketing strategies to enhance brand exposure and elevate our brand perception.

Key responsibilities include:

  • Collaborating with the Senior Brand Communications Manager on seasonal campaigns to ensure effective planning and implementation.
  • Developing and executing seasonal PR and influencer marketing strategies that align with the Phase Eight brand pillars to drive key brand messages.
  • Creating and distributing press releases for key brand moments, tracking the success of paid partnerships.
  • Developing and implementing retail marketing strategies that reinforce wider retail initiatives, including flagship store openings and localized marketing activities.
  • Managing the production of key events, such as press days, store events, and fashion shows.
  • Working together with the Head of Brand Creative to build a strong and engaging brand identity across all communication channels, including lookbooks.
  • Analyzing the effectiveness of marketing activities to assess ROI and identify key learnings.
About You

This role is ideal for a seasoned marketing professional with strong fashion and/or retail industry understanding looking to take their career to the next level. Proven experience in PR, marketing, or a related field is required for success in this role. The successful candidate will demonstrate strong written and verbal communication skills and exceptional time management.

What's in it for you?

At TFG London, we pride ourselves on having our people at the heart of everything we do. We offer a range of benefits, including:

  • A competitive salary of £55,000 - £65,000 per annum, depending on experience.
  • Phase Eight Employee Discount of 70%, and 50% discount with Hobbs and Whistles, as per the TFG Brands Discount Policy.
  • Up to 28 days holiday entitlement per annum in addition to the usual public and bank holidays.
  • Financial and Wellbeing support.
  • Enhanced Maternity package.
  • Virtual GP service – unlimited access 24/7.
  • Plus much more.

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