Consumer Electronics Channel Manager
1 week ago
Talent Magpie is seeking an experienced Trade Marketing Manager to join our team and help drive the success of a leading consumer electronics brand. As a key member of the marketing team, you will be responsible for developing and executing trade marketing strategies that drive sales growth and improve brand visibility.
The ideal candidate will have a strong background in trade marketing, category management, or channel strategy, with experience working in the consumer electronics or FMCG sectors. They will also possess excellent analytical skills, with the ability to interpret data and make informed decisions.
Key Responsibilities:
- Design and implement trade marketing strategies that meet business objectives and drive sales growth.
- Collaborate with retail and distributor partners to develop targeted marketing initiatives, promotions, and activations.
- Provide sales teams with tools, training, and materials to enhance channel performance and optimize in-store execution.
- Oversee trade promotions, including product launches, seasonal campaigns, and in-store activations, ensuring high ROI.
- Analyze market trends, competitor activities, and shopper behaviors to inform marketing strategies and identify new opportunities.
- Monitor the effectiveness of trade marketing activities and provide detailed reports and recommendations for improvement.
Estimated Salary: £65,000 per annum (dependent on experience)
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