Consumer Electronics Marketing Manager
3 weeks ago
We are looking for an experienced Consumer Electronics Marketing Manager to lead our trade marketing efforts. As a key member of our marketing team, you will be responsible for developing and implementing trade marketing strategies that drive sales growth across multiple channels.
The ideal candidate will have a strong understanding of trade marketing principles, including channel partnerships, sales enablement, and promotional campaigns. You will work closely with our retail and distributor partners to develop tailored marketing initiatives, promotions, and activations that maximize retail opportunities and drive in-store execution.
Key Responsibilities:- Trade Strategy Development: Design and implement trade marketing strategies that align with business objectives and drive sales growth across multiple channels.
- Channel Partnerships: Collaborate closely with retail and distributor partners to develop tailored marketing initiatives, promotions, and activations.
- Sales Enablement: Provide tools, training, and materials to sales teams to enhance channel performance and optimize in-store execution.
- Promotional Campaigns: Develop and oversee trade promotions, including product launches, seasonal campaigns, and in-store activations, ensuring high ROI.
- Market Insights: Analyze shopper behaviors, market trends, and competitor activities to refine strategies and identify new opportunities.
- Performance Tracking: Monitor the effectiveness of trade marketing activities, providing detailed reports and recommendations for continuous improvement.
- Budget Management: Oversee trade marketing budgets, ensuring efficient allocation of resources and adherence to financial goals.
- Cross-functional Collaboration: Work closely with product, marketing, and sales teams to ensure brand consistency and alignment across all channels.
- Retail Excellence: Drive improvements in in-store visibility, merchandising, and customer experience through collaboration with visual merchandising teams.
£60,000 per annum, plus benefits package including pension scheme, life assurance, and 25 days annual leave.
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